Probably Singapore’s 1st fractional marketing agency
Get an experienced, part-time marketing team at a fraction of the full-time cost.
We plug into your business, driving strategy, partnerships, campaigns, and more, scaling with you as you grow.
Marketing-Interactive awards 2024 finalist
1
7.2
average client NPS feedback score
successful projects delivered
20+
86%
of our clients do not have an in-house marketing team
Our speciality
We believe agency-client fit is vital for success. Our team specialises in supporting B2B2C businesses such as aggregators and platforms, particularly in the food, real estate, retail, fintech, and e-commerce sectors.
Our sweet spot is delivering impact for businesses from post-product-market fit to Series B funding, with annual revenues of $2 million to $20 million.
The team behind it all
With a combined 20+ years of hands-on tech industry experience in marketing, partnerships and creative, our team has a proven track record of delivering value for businesses like Tripadvisor, foodpanda, Chope, REFASH, Lendela, FortyTwo, CapitaLand, and more.
Our expertise extends across industries from travel tech, food tech, fintech, fashion tech, and e-commerce.
Together, we’ve executed hundreds of successful integrated campaigns and partnerships yielding strong returns on investment.
Our clients
As featured on
Are you a non-profit?
As part of our commitment to giving back to the community, we are allocating 10% of our time to supporting newly established NGOs that need marketing assistance, completely free of charge.
All we need is for you to commit some of your time to work alongside us and ensure the success of the project.
Our network of partners
Stalk us on socials
What our clients say about us
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"Their strategic approach as our fractional partnerships team has helped us open up conversations and build meaningful relationships with key partners like GoodHood and Atome. From developing a structured partner engagement framework, managing partner relations up until contract sign stage, their work has been invaluable in expanding our partnership ecosystem."
Gabriel Wee, Senior Partnership Manager of Circles.Life
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“We engaged OtterHalf's fractional marketing team because of its flexibility to respond to our immediate business needs. From the onset, we established clear business objectives, which they have met. The collaboration was marked by a constructive exchange of ideas and was a positive learning experience for all parties. I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”
Vanessa Ng, Head of Marketing of Lendela
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“OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. From working with the 3 partners via OtterHalf, the monetary cost-savings we get is close to S$40,000, not including the marketing exposure value that the partners would be directing to this partnership.”
Aloysius Sng, Founder of REFASH
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"Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"
- Bernard Teo, Business Director at MMLABs, co-organiser of Flavours of Tomorrow Festival
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"We engaged OtterHalf for Into the Woods' brand development work, and it was one of the best decisions we have made. Not only have they brought our vision to life with the brand, they also helped with reviewing our website, even though it wasn't part of the scope. They listened, and they delivered, above and beyond."
Sam, Senior Business Manager of Into the Woods
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"They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"
Lim Yi Ning, Ex-Head of Growth at Nuguru
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"Cass comes with a wealth of experience in tech and brings great execution skills to the table. Definitely an asset to any marketing team!"
Lim Zi Jian, Head of Commerce at Zenith Learning Group
Drop us a note, and we'll aim to get back to you in 3 working days.
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