We help you grow via online marketing and strategic partnerships.

Engage us as your fractional marketing team for marketing strategy, strategic partnerships, social media content creation and other creative services.

Marketing-Interactive awards 2024 finalist

1

10

average client NPS feedback score

successful projects delivered

15+

86%

of our clients do not have an in-house marketing team

Our speciality

We believe agency-client fit is vital for success. Our team specialises in supporting B2B2C businesses such as aggregators and platforms, particularly in the food, real estate, retail, fintech, and e-commerce sectors.

Our sweet spot is delivering impact for businesses from post-product-market fit to Series B funding, with annual revenues of $2 million to $20 million.

The team behind it all

With a combined 20+ years of hands-on tech industry experience in marketing, partnerships and creative, our team has a proven track record of delivering value for businesses like Tripadvisor, foodpanda, Chope, REFASH, Lendela, Atome, and more.

Our expertise extends across industries from travel tech, food tech, fintech, fashion tech, and e-commerce.

Together, we’ve executed over 100 successful campaigns and partnerships yielding strong returns on investment.

Our clients

Case study: REFASH

How OtterHalf helped REFASH, Singapore’s largest thrift store, achieve a 3X ROI from a partnership programme, saving them more than S$37,000 in three months.

As featured on

Are you a non-profit?

As part of our commitment to giving back to the community, we are allocating 10% of our time to supporting newly established NGOs that need marketing assistance, completely free of charge.

All we need is for you to commit some of your time to work alongside us and ensure the success of the project.

Our network of partners

Drop us a note, and we'll aim to get back to you in 3 working days.

Alternatively, chat with us on WhatsApp.

Say aloha!

Stalk us on socials

View fullsize Who says you have to choose between 💼 and 🎮? Reimagine your 5pm to 9pm at one of the latest luxury developments in Singapore — GuocoLand’s Midtown Bay. Over the past few months, we helped potential residents of GuocoLand’s Midtow
View fullsize We love giving back as a company, and when the chance to do something special for @smualumnigiving, we leapt at the opportunity 🦦 The team researched the audience, conducted surveys, and ultimately conceptualised the strategic branding for what is
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View fullsize The OtterHalf family has grown from strength to strength in times of uncertainty. Here’s what we’ve learned so far: 👉 Adaptability is key in a competitive market 👉 Building a strong network can open new doors 👉 Focus on what you do bes
View fullsize Shopaholics, your time to shine is almost here, are you even ready to shop till you drop on 11.11? 🛍️ But as you check out deals after deals, why not take some time to learn about the humble origins of Singles’ Day? #SinglesDay #1111
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View fullsize Building a culture of positive impact starts with us. OtterHalf’s fractional marketing isn’t just about growing a business, it’s also about doing good 🦦🌟 Learn more via the link in bio.
View fullsize Quirky, committed, and interesting—this is us scaring up some good fun, the OtterHalf way 🦦 And, for those having a Halloween night out today, comment below and let us know how it goes! 🎃 #lifeatotterhalf
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What our clients say about us

  • “We engaged OtterHalf's fractional marketing team because of its flexibility to respond to our immediate business needs. From the onset, we established clear business objectives, which they have met. The collaboration was marked by a constructive exchange of ideas and was a positive learning experience for all parties. I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”

    - Vanessa Ng, Head of Marketing of Lendela

  • “OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. From working with the 3 partners via OtterHalf, the monetary cost-savings we get is close to S$40,000, not including the marketing exposure value that the partners would be directing to this partnership.”

    Aloysius Sng, Founder of REFASH

  • "Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"

    - Bernard Teo, Business Director at MMLABs, co-organiser of Flavours of Tomorrow Festival

  • "We engaged OtterHalf for Into the Woods' brand development work, and it was one of the best decisions we have made. Not only have they brought our vision to life with the brand, they also helped with reviewing our website, even though it wasn't part of the scope. They listened, and they delivered, above and beyond."

    Sam, Senior Business Manager of Into the Woods

  • "They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"

    Lim Yi Ning, Ex-Head of Growth at Nuguru

  • "Cass comes with a wealth of experience in tech and brings great execution skills to the table. Definitely an asset to any marketing team!"

    Lim Zi Jian, Head of Commerce at Zenith Learning Group