Get marketing expertise and execution without the full-time cost
Need cost-effective marketing results?
We’re an experienced marketing team available at a part-time or project basis. We scale up according to your budget, and help your business grow without breaking your bank.
of GOLD and LOCAL HERO for “New Kid On The Block” at Marketing Interactive Agency of the Year Awards 2025
Winner
7.2
average client feedback score
successful end-to-end projects delivered
30+
86%
of our clients rely on us instead of an in-house marketing team
Here’s what we do best
Partnerships & Affiliate Marketing
Partnerships are one of the most overlooked but cost-effective ways to grow. With our deep expertise, we’ve helped businesses double their exposure without doubling their cost.
Campaigns
Planning your next campaign push? We shape strategy, develop creative concepts and assets, and support rollout—while working closely with your team and monitoring results as we go.
Marketing Strategy & Planning
We dig into what’s working, what’s not, and spot opportunities for your business to grow. It’s deep-cut, senior-level thinking—without the full-time cost.
Marketing Mentorship
As marketing experts, we’ll coach your junior marketers on strategy, execution, and decision-making. We also offer hiring help, from reviewing resumes to conducting interviews.
B2C? B2B? We do both.
Have you achieved product-market fit and are trying to scale up? Or are you fresh off your Series B funding and hoping to expand market reach?
Whether you're scaling post-funding or post-restructure, we act as your senior marketing team without the full-time cost, making us the perfect pocket-rocket agency to help you scale up and expand your wins.
We specialise in these industries:
🍔 Food
🛍️ Retail
✈️Travel
💳 Fintech
...and more!
Meet our happy clients
-
3.7X revenue growth in 2 months
-
51% increase in click-through rates
-
$40K savings through strategic partnerships
Food
Real Estate
Retail
Education
Finance
Travel
Others
What our clients are saying
-
![The number forty-two written in lowercase orange text on a white background.]()
FortyTwo
“A few areas that stood out during our time together: steady increase in brand visibility through paid media, clear improvements in day-to-day engagement on social platforms, and willingness to adapt plans based on feedback and changing needs.”
Jasper Chen
Chief Technology Officer, FortyTwo -
![A young woman with shoulder-length brown hair wearing glasses and a yellow top, smiling outdoors with plants and rocks in the background.]()
Lendela
“We engaged OtterHalf's fractional marketing team because of its flexibility to respond to our immediate business needs. From the onset, we established clear business objectives, which they have met. The collaboration was marked by a constructive exchange of ideas and was a positive learning experience for all parties. I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”
Vanessa Ng
Head of Marketing, Lendela -
![A man with glasses smiling and standing with his arms crossed in a clothing store, with the word REASH on the orange wall behind him.]()
Refash
“OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. From working with the 3 partners via OtterHalf, the monetary cost-savings we get is close to S$40,000, not including the marketing exposure value that the partners would be directing to this partnership.”
Aloysius Sng
Founder, REFASH -
![]()
Flavours of Tomorrow Festival
"Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"
Bernard Teo
Business Director, MMLABs
(Co-organiser of Flavours of Tomorrow Festival) -
![Line drawing of a house, a tree, and a cloud in the sky]()
Into the Woods
"We engaged OtterHalf for Into the Woods' brand development work, and it was one of the best decisions we have made. Not only have they brought our vision to life with the brand, they also helped with reviewing our website, even though it wasn't part of the scope. They listened, and they delivered, above and beyond."
Sam
Senior Business Manager, Into the Woods -
![A portrait of a young woman with shoulder-length dark hair and bangs, smiling against a dark background.]()
Nuguru
"They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"
Lim Yi Ning
Ex-Head of Growth, Nuguru -
![Logo of the Tour de France with black stylized text and a yellow circle.]()
Tour De France
“Ton of good feedback of the Tour de France Singapore Criterium 2023 event this year. Thank you for making it happen.”
Ken
Director, Evoke -
![Portrait of a young man with dark hair smiling, wearing a white t-shirt against a beige background.]()
Zenith Learning Group
"Cass comes with a wealth of experience in tech and brings great execution skills to the table. Definitely an asset to any marketing team!"
Lim Zi Jian
Head of Commerce, Zenith Learning Group
Our Story
OtterHalf was born after our founder, Cassandra (Cass), was retrenched at the height of the tech layoffs in 2023.
Alongside two trusted ex-colleagues (and our beloved mascot Ottie!), she created OtterHalf, a marketing agency that offers part-time marketing services for ever-changing businesses.
The early days were tough. But within a year, OtterHalf became sustainable and revenue-generating, proving that small teams can do big things.
Today, Cass has a built a strong team united by the belief that businesses have the power to contribute to a better world.
As featured on
Why you should work with us, in 60 seconds
FAQs on our Fractional Marketing Services
-
Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.
Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.
Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.
To understand what fractional marketing is and how it can benefit you, you can read this article.
-
We work on a credits-based model for each of the fractional marketing services, whether it’s "Hire a VP Marketing” or "Hire a marketing team”. There is a fixed credits system we have for each fractional service, and credits would be deducted based on output.
-
For fractional marketing services, we work on a credit system where you will know the number of credits you get, and how much credits would be deducted per deliverable during the engagement period. This would be made transparent to you during the quotation stage.
-
On average, for strategy work, we will get back in 5-10 working days. For execution work, requests are completed in 3-5 working days or less. However, more complex requests can take longer.
-
For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf, with the support of at least one account executive, depending on the scope of the engagement.
Execution work will be developed by OtterHalf’s team members as well as our network of freelancers, typically for project-based engagements.
-
Credits not used for that month can be carried forward for one month.
-
We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.
Still have questions?
We’ll help you answer them!
Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model.
Prefer to text? Reach out to us via WhatsApp.
