86% of our clients do not have an in-house marketing team. They are either in the early stages of their business or, if at a later stage, have recently undergone a company-wide restructure.

We offer two primary engagement models:

  1. Fractional marketing services – for maximum flexibility. We provide marketing and partnership expertise through a credit plan model, allowing you to hire a marketing lead or a full marketing team on a monthly basis, acting as your marketing operations team.

  2. Project-based services – via a traditional agency model, offering a more structured approach where we provide a project-specific quote.

While we offer both models, the majority of our clients prefer engaging with us on a fractional basis.

What sets us apart from the otters?

 Our marketing services

*Prices are quoted in SGD unless otherwise stated. We reserve the right to make changes to the pricing at any time without prior notice.

What we’re especially good at

Partnership marketing has elements of business development, unlike the rest that are more branding, PR, performance marketing, or influencer marketing driven. To-date, we've achieved 3X ROI for REFASH through a partnership programme we developed, and have supported the Lendela team in acquiring three affiliate partners.

Partnership and Affiliate Marketing

With over 20 years of combined experience in driving impact for tech-focused businesses, our team consists of specialists who excel in owned channels and paid media. Our capabilities include marketing strategy, branding, campaigns development, social media content creation and influencer marketing.

Online Marketing

  • Website design and maintenance

  • SEO audit and optimisation

  • Social media marketing management

  • Performance marketing

  • Email marketing

We also love doing…

FAQs on our Fractional Marketing Services

  • Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.

    Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.

    Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.

    To understand what fractional marketing is and how it can benefit you, you can read this article.

  • We work on a credits-based model for each of the fractional marketing services, whether it’s "Hire a VP Marketing” or "Hire a marketing team”. There is a fixed credits system we have for each fractional service, and credits would be deducted based on output.

  • For fractional marketing services, we work on a credit system where you will know the number of credits you get, and how much credits would be deducted per deliverable during the engagement period. This would be made transparent to you during the quotation stage.

  • On average, for strategy work, we will get back in 5-10 working days. For execution work, requests are completed in 3-5 working days or less. However, more complex requests can take longer.

  • For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf, with the support of at least one account executive, depending on the scope of the engagement.

    Execution work will be developed by OtterHalf’s team members as well as our network of freelancers, typically for project-based engagements.

  • Credits not used for that month can be carried forward for one month.

  • We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.

Still have questions?
We’ll help you answer them!

Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model. Prefer to text? Reach out to us via WhatsApp.