
Created for fun, crowned with purpose! Launched in celebration of OtterHalf’s second birthday, The Otter Awards is an annual award recognising otter-ly outstanding businesses from our river of clients who share our values.
Two years ago, our founding team banded together to create OtterHalf with one belief—that businesses have the power to contribute to a better world. Like otters, we thrive on collaboration, innovation, and resilience, supported by the very core values we live by:
Award Categories
We’re naming The Otter Awards after the very animals that support our aquatic ecosystems. There are five awards categories:
The Otter is our highest honour — recognising the business that has demonstrated team work, empathy, social impact, and innovation. While otters may not be the ultimate river leaders, they are resourceful and social, often finding clever ways to get ahead.
There are four more special accolades — The Salmon, The Manatee, The Beaver and The Dolphin. Named after animals that thrive alongside otters, these awards are given to businesses that embody our core values.
Mark your calendars:
🗓️ 17 Mar 2025, Monday: Nominees announced & voting opens
🗓️ 9 Apr 2025, Wednesday: Voting closes
🗓️ 14 Apr 2025, Monday: Winners announced
Winners are determined by votes from both verified senior industry leaders and the wider community.
Business of the Year
The Otter
The highest honour! Awarded to the business with the most votes across all categories. Like otters, these businesses work together, embrace challenges with agility, and find creative ways to succeed. As otters become a beloved symbol in Singapore, this award celebrates businesses that carve their own path, make an impact, and lead with innovation.
Crowning soon
Most Collaborative Business
The Salmon
For businesses that embody 'Stronger Together'—thriving through collaboration, because success is best when shared.
Most Sustainable Business
The Manatee
For businesses that lead with integrity, proving success doesn’t come at others’ expense. Because good business is done right—for people, for the planet, and without being an asshole.
Most Helpful Business
The Beaver
For businesses that actively uplift others—supporting causes, and making an impact beyond their bottom line. Because real success means being a force for good.
Most Innovative Business
The Dolphin
For businesses that always find creative ways to innovate, adapt and sustain momentum — because staying still isn’t an option in a world that keeps evolving.
Selection Criteria
At The Otter Awards, we celebrate businesses we've worked with—those that align with our core values of collaboration, empathy, social impact, and innovation. Eligibility for the awards requires prior engagement with OtterHalf, ensuring that every recognised business has been part of our ecosystem.
Our selection process ensures that every winner embodies what it means to thrive the Otter way. With votes coming in from verified senior industry leaders and the wider community, each award reflects a well-rounded view of the brands making the biggest impact.
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✅ Demonstrates team work, empathy, social impact, and innovation.
✅ The highest honour, crowning the business with the most number of votes across all categories
🦦 Why Otter?Otters thrive by working together, hunting in groups—just like our founding team, who came together after a layoff to build OtterHalf from the ground up. Playful yet strategic, they navigate challenges with curiosity and adaptability—much like the best businesses that stay agile, creative, and always ready to make a splash. As a Singapore-founded business, we can’t ignore how otters are starting to become a national icon as one of the few free-roaming animals in the country.
Business of the Year winners don’t just survive—they thrive, pushing boundaries, creating impact, and leading with innovation, all while having a little fun along the way.
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✅ Demonstrates a commitment to collaboration and teamwork
✅ Embodies the “Stronger Together” ethos by co-creating, supporting, and elevating others
✅ The business with the most number of votes in this category gets crowned
🐟 Why Salmon?
Salmon swim upstream in schools, overcoming incredible odds to reach their destination.
Their journey mirrors businesses that thrive on teamwork and collaboration—proving that success is better when achieved as a team.
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✅ Demonstrates a commitment to inclusivity, empathy, and responsible business practices
✅ Embodies the “Don’t Be an Asshole” ethos by maintaining respect and integrity in all business dealings
✅ The business with the most number of votes in this category gets crowned
🌊 Why Manatees?
Manatees are gentle giants of the sea, known for their kindness, peaceful nature, and ability to coexist harmoniously with other marine life, including otters. This reflects businesses that lead with integrity, proving that success can be achieved without coming at the expense of others.
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✅ Demonstrates commitment to social causes, or community initiatives while actively empowering and supporting others.
✅ Reflects the “Be a Force for Good” ethos by using business as a vehicle for positive impact
✅ The business with the most number of votes in this category gets crowned
🦫 Why Beavers?
While otters and beavers share the same habitats, beavers are the true builders—shaping ecosystems that benefit many species, including otters. They represent businesses that take action, create opportunities, and foster growth, leaving a lasting positive impact on the world.
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✅ Demonstrates consistent innovation in marketing, operations, or business growth
✅ Embodies the “Sustain Momentum” ethos by constantly evolving and improving, pushing boundaries and challenging the status quo
✅ The business with the most number of votes in this category gets crowned
🐬 Why Dolphins?
Dolphins are highly intelligent, playful, and always on the move—a perfect reflection of businesses that embrace curiosity, agility, and growth.
How The Voting Works
The Otter Awards bring together votes from both verified senior industry leaders and the wider community, with every vote counting equally.
At the end of the voting process, the businesses with the most votes in each category will be crowned winners. Among them, the overall winner—selected as the Business of the Year—will be crowned The Otter.
Who are senior industry leaders? Decision-makers who shape strategy, drive growth, and influence industry impact, including:
✅ C-Level Executives
✅ Founders & Entrepreneurs
✅ Directors & Heads of Departments
Who is part of the wider community? The broader business network—including professionals, employees, industry supporters, and even fans—whose insights and engagement contribute to recognising businesses.
📆 Voting closes on the 9 Apr 2025, Wednesday.
Nominees
Business of the Year
The Otter
The business with the most number of votes across
all categories gets crowned 👑
Most Collaborative Business
The Salmon
Loan matching fintech platform
Bed-in-a-box mattress sub-brand under FortyTwo.sg
SG’s leading real estate group
Most Sustainable Business
The Manatee
A fashion re-commerce platform now part of the Carousell Group
SG’s 1st alternative food festival initiated by Singapore Science Park
A smart, urban farm focusing on growing superfoods
Most Helpful Business
The Beaver
SG’s 1st outcome-based digital marketing course
SMU-initiated programme that builds a culture of alumni giving
An immersive eLearning app for primary schoolers
Most Innovative Business
The Dolphin
AI-powered customised delivery management company
Formerly known as Swypebites, Spree is a live commerce platform
An all-in-one platform that helps restaurants sell, get paid and grow
📆 Voting closes on the 9 Apr 2025, Wednesday.
Thank you for celebrating with us—here’s to many more years of making waves together! 🌊
⚠️ Disclaimer: The Otter Awards is an independent recognition campaign by OtterHalf Global Pte Ltd for celebratory and promotional purposes only. While we strive for fairness and transparency, final results are subject to internal review and discretion. The awards do not serve as an official ranking, certification, or endorsement. OtterHalf Global Pte Ltd reserves the right to modify the process or results without prior notice and holds no liability for any disputes. Misconduct, including vote manipulation, may result in disqualification.
Become an Awards Partner
Like what you see? If you have a partnership or sponsorship idea and believe that businesses have the power to contribute to a better world, let’s chat! Fill out the form, and we’ll get back within 3 working days—or chat with us on WhatsApp.