Guerrilla marketing refers to marketing campaigns that are effective because they carry a surprise factor. Find out more about how you can incoporate guerrilla marketing tactics to optimise your brand campaigns in this blog article!

Are you interested in exploring a career as a freelance marketer? Here are 5 tips we have for you to help you kickstart your journey!

New to digital marketing? Fret not. In this blog entry, we have asked our otters to recommend their favourite digital marketing tools. Whether you are a seasoned marketer or someone just starting out, these are tools that are easy to use, affordable and effective at any stage of your marketing journey. 

A marketing funnel is a useful structure to map out your marketing strategy. By illustrating the customer journey from awareness to purchase, the funnel allows you to zoom in to specific stages of a customer’s purchase journey and gain specific understanding of their pain points.

What is affiliate marketing? Tips for businesses looking to drive extra revenue in 2024.

If influencer marketing is a strategy that you have identified to grow your customer base in 2024, you might find these tested and proven email samples your brand can use to work with influencers useful.

Influencer marketing can be a power strategy for small businesses and startups, providing a host of benefits that contribute to brand awareness, credibility, and overall business growth. Keep reading for tips on how to make influencer marketing a viable strategy without breaking the bank

A social media calendar streamlines the content creation and publishing process by providing you with a clear and organised timetable. But what makes a social media content calendar so indispensable for marketers? Let’s find out.

Explore the top 5 reasons why companies outsource marketing for growth and efficiency. Learn how outsourcing maximises business potential.

With over 20 years of combined experience in the tech industry, the OtterHalf team brings a wealth of knowledge, insights, and expertise to the table, ensuring that your company navigates the intricate world of growth in tech with finesse and precision.

We deep-dive into our latest project with REFASH, Singapore’s largest thrift store. Learn how OtterHalf helped REFASH achieve 3X ROI from their new Partnership Programme.

Explore the difference between a boutique vs a traditional full-service marketing agency. We’ve also asked marketing experts to discuss the pros and cons of hiring a boutique marketing agency (top tip: they’re typically significantly more affordable!)

In the dynamic world of digital marketing, staying ahead can often feel like an uphill battle. That’s why businesses engage digital marketing consultancies—so they can supercharge marketing efforts and take it to the next level.

Whether it’s TikTok. Threads, Xiaohongshu or the Bluesky app, here is our take on the 6 latest noteworthy social media platforms that should be on your radar. Plus, the steps to take on choosing the right social media platform for your business.

EDM, short for Electronic Direct Mail, is a powerful strategy businesses use to establish direct communication with their customers. Its purpose? Drive sales and highlight products while learning about their audience.

What does OtterHalf actually do? It’s a common question we get. At OtterHalf, our team of 7 (and growing!) work together to produce innovative marketing solutions for our clients. We sit down with the team to find out exactly what their roles entail — plus, allow them to clarify misconceptions about the industry.

Discover the power of strategic marketing services and unlock maximum results with limited resources. Learn what strategic marketing is, explore its benefits, and leverage its strategies to optimise your marketing efforts efficiently.

Discover the power of fractional marketing services and unlock maximum results with limited resources. Learn what fractional marketing is, explore its benefits, and leverage its strategies to optimise your marketing efforts efficiently.

The Tour de France, renowned as the world’s toughest and greatest cycling race, has been captivating audiences since its inception in 1903. In this article, we will take you through our 8-step process behind the creation of the Tour de France Singapore Criterium 2023 key visual.

Master the art of TikTok marketing strategy and achieve success on the platform with these essential tips. Learn how to create impactful campaigns and unlock your brand's full potential on TikTok. Start your journey now!