Best Digital Marketing Tools We Use that You Should Try in 2024
Presenting to you… our essentials!
New to digital marketing? Fret not. In this blog entry, we have asked our otters to recommend their favourite digital marketing tools. Whether you are a seasoned marketer or someone just starting out, these are tools that are easy to use, affordable and effective at any stage of your marketing journey.
Research and Analysis
Google Analytics
Source: Google Analytics
Google Analytics (housed within the Google Ads platform) helps you to understand and manage your website performance. Its key features include:
Summarising findings on sources of website traffic, reflecting channels such as organic search, social media, direct visits and more!
Tracking how users interact with your site – which pages they visit and how long they stay
Collecting data on the demographic of your audience (age and gender), their interests, and the devices they use to access your site.
If you have an add-on or landing page (for example, an online form), Google Analytics can also help you track conversions along your marketing and sales funnel, through recording form submissions and product purchases. This information can assist you in evaluating the effectiveness of your marketing efforts and website design, guiding you to make relevant adjustments to boost conversions and sales.
Google Keyword Planner
Google Keyword Planner helps you understand the most popular search queries, providing suggestions for phrases you can incorporate into your website or blog to improve SEO. Before running advertisements, it is crucial to check Keyword Planner, which shows the price of advertising on each search site, and how popular they are, which would help you gauge the effectiveness and cost of running advertisements. While running an advertisement on a page with the most searched queries would likely optimise its reach, for firms that are just starting out, Google Keyword Planner also provides cheaper, alternative keywords brands can acquire if they are more cost conscious. This will allow you to plan in advance and improve ROI.
Similarweb
Source: Similarweb
Similarweb, as its name suggests, is used primarily to track the performance of your website, inclusive of competitors but can only provide an estimate (unlike Google Analytics, which is more accurate in tracking your website performance through implemented tags). It also provides data on the demographics and interests of your audience. Uniquely, Similarweb also hosts a range of features for competitor benchmarking – some of which accessible through the free version of their site – allowing users to plot comparative graphs involving up to 4 competitors (on the free version). This directly informs users on the relative performance of their website in comparison to main industry competitors, guiding subsequent tweaks and adjustments!
AnswerThePublic
Screenshot taken from AnswerThePublic
AnswerThePublic identifies the most popular keywords, questions and queries people have about specific topics. This inspires content ideas for blog entries, articles and even social media posts to improve SEO and attract relevant audiences.
Bazaarvoice
Source: Bazaarvoice
Bazaarvoice is a popular research tool used to suggest appropriate influencers to reach your target audience. It analyses influencers’ key audiences and tracks their insights. Besides assisting you in influencer marketing strategies, it helps brands collect and leverage user-generated content (such as reviews and ratings) to improve social proof and build trust with your audience. For example, a key feature of Bazaarvoice helps to sync user-generated content to a network of retail partners, ensuring that reviews and ratings appear wherever their products are sold.
Content Writing
ChatGPT
Screenshot taken from ChatGPT (trial version)
ChatGPT can be used to suggest blog ideas and create outlines so you will never run out of ideas for your website! However, avoid copyright strikes and create unique content by writing and editing your blogs organically. This will help impress your audience!
Design/ Video Editing
Canva
Screenshot taken from Canva
Popular even amongst students for school projects and society work, Canva is one of the easiest entry-level design platforms on the market. You can look into its template library to find templates that best suit your brand or marketing needs, and work from there to design professional-looking content for social media. It can also be used to create short videos or text animations, although more complicated designs and video edits must be made on other platforms such as Figma or Adobe.
Figma
Figma is well loved by our own designers to create social media posts. While it may not be as easy to navigate as Canva, Figma is used by UX and UI professionals, or designers who require more precision and control over their work. It includes inspect features to allow developers to create more accurate designs. For UI professionals, a key feature of Figma is in allowing users to create prototypes of their interfaces to explain how they would like things to work on their website. It also allows users to create style libraries to collate fonts and colours to maintain consistency in their brand.
Capcut
Source: Capcut
Capcut is a user-friendly video editing app used by your favourite Tiktokers to create short form videos. As one of the most accessible video editing platforms, Capcut allows you to create professional-looking videos using their pre-made templates and filters with little to no experience.
Organisation
Notion
While you might recognise Notion as a tool used for personal planning, Notion also houses collaborative features which can be used to plan a social media calendar. Simply add your colleagues to a notion page and “@” them when you need to request for a design or content piece. You can also try to schedule your posts through using a Notion calendar.
Unsure how to navigate these tools or need more marketing support? Book us for a discovery call today!
