Introducing…
Ottie’s Fishy Business
Singapore's first homegrown marketing-themed card game launching in September 2025
Help Ottie the otter grow her little fish stand into a splashing success. Perfect for curious kids, parents, and even grown-ups to learn about clever marketing.
Meet Ottie, the outstanding otter
Ottie the otter was sneaky and quick,
Stealing koi with slippery tricks.
But now she’s started selling fish,
Hoping for sales, that’s her wish!
Help her shine and spread the word,
So Ottie’s honest dream is heard!
Your mission?
Help Ottie’s little fish stand become famous!
How to play
Play marketing cards to attract new customers to Ottie’s fish stand.
4x Mission Cards are placed on the table. Each one represents a dazzling marketing strategy to bring in new customers.
Every player draws 6x from a pile of Action and Wild Cards.
Match your Action Cards with the icons on any of the Mission Cards, and play them before anyone else does.
Use Wild Cards to surprise friends and change the dynamics of the game.
The player who brings Ottie the most customers wins.
A few reasons to play (again and again)
Easy to learn, hard to put down.
Great for kids and playful grown-ups.
Perfect for 7 & up
Family-friendly fun
Portable & screen-free
Teaches real marketing
Bring it anywhere. No batteries needed.
Learn marketing terms the fun way.
Why did we create this game?
It started with a question from two curious kids.
Cass, the founder of OtterHalf, was getting really tired of telling her two daughters what she does at her “Otter Business.”
After one too many confused faces staring back at her, she knew she needed a better way.
Cass wished she’d learned marketing earlier, too.
In fact, she didn’t even know what marketing was until she entered university.
Maybe if she’d known sooner, that sticker business she started in primary school and the flea market booth she ran in junior college would’ve sold a whole lot more.
She wondered: Why don’t we teach marketing earlier? Why wait till adulthood to learn something so useful?
Whether it’s running a business, selling handmade creations, or even landing your dream job, good marketing makes all the difference.
So she made a game with Ottie the otter as the star.
Cass searched everywhere for a fun, compact game that could teach marketing. When she couldn’t find one, she decided to create it herself, knowing her daughters’ love for UNO, matching games, and most importantly… otters! 🦦
With that, Ottie’s Fishy Business was born: a playful way to explore marketing concepts through storytelling, and thinking like a little (or not so little) marketer.
Ready to learn about marketing with Ottie?
FAQs
Ottie’s taking a bubble tea break... but she’s ready for your questions.
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Ages 7-16 recommended, or adults young at heart. Families love it!
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Yes, we’ve even tested it on Cass’ kids, who loved the game instantly. It’s designed for ages 7+ with simple icons and instructions.
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Nope. The game sneaks in basic marketing concepts while you play - so you’ll learn as you go.
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Not at all. Adults enjoy it too! Especially the competitive ones…
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The game is designed for 2-5 players.
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Most games take around 15-30 minutes. It all boils down to your luck and strategy.
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55 cards, 1 instruction manual, 1 card box.
Oh, don’t forget Ottie’s hopes and dreams. -
Yes - it’s small, portable, and perfect for travel or play dates.
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It’s designed in Singapore by OtterHalf, and produced in partnership with quality game card suppliers overseas.
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We hope so! Ottie loves new ideas. But our priority right now is gathering feedback to ensure people ages 7 and up are understanding marketing a little bit better through play.
True stories from players who couldn’t stop at one round
“My kids love counting the customers they brought to Ottie. And I love having a reason to reward the best little marketer of the day!”
“I find Ottie’s Fishy Business to be an engaging and innovative educational card game. The concept of teaching marketing principles through play is brilliant!”
“The dreaded words before bedtime now: ‘One more round of Ottie, mama?’”
“I foresee myself using this as an icebreaker game to help students understand marketing fundamentals while sparking classroom engagement.”
“Ottie’s Fishy Business introduces marketing in a fun, accessible way. If I’d played this back in junior college, I might have understood marketing better and made smarter uni module choices too.”
Follow Ottie’s journey
Ottie just made a wish… and it involves more customers.
Get behind-the-scenes content, gameplay tips, and otterly fun updates on socials:
Instagram: @your.otterhalf
Facebook: @your.otterhalf
TikTok: @your.otterhalf
LinkedIn: /otterhalf
YouTube: @otterhalf
And don’t forget to tag us with #OttiesFishyBusiness when you play!
Stay in the Loop
Want sneak peeks, early-bird discounts, and Ottie-only game updates?
Be the first to know when Ottie’s Fishy Business launches, or when new card bundles drop.
Help us spread the good stuff
At OtterHalf, we believe that businesses have the power to contribute to a better world, and Ottie’s Fishy Business is one small way we’re doing just that.
We’re looking for partners who share our belief and, like us, want to make learning about marketing accessible.
Whether you’re an educator, a content creator, or a brand that supports learning, we’d love to work with you to bring marketing magic to your audience.