Lendela

Lendela – a loan match-making platform - engaged OtterHalf as their fractional marketing team to assist in various aspects of online marketing and strategic partnerships, from creative reviews, creating ad campaigns, creating a 3s animated logo, to searching for affiliate partners. During the engagement, OtterHalf helped lower the CAC and increase CTR for their META ads, as well as onboard affiliate partners on behalf of Lendela.

1. Creative Audit

2. Bottom funnel ad conceptualisation and execution

3. Top funnel static ads

4. Logo Animation

5. Affiliate Partnerships

Our deliverables included:

1. Reviewing existing affiliate partner programme

2. Aligning on categories of affiliates to reach out to

3. Lead sourcing for the identified categories of affiliates and have the Client reach out to them

4. Co-pitched to potential affiliates together with Lendela

5. Follow up with the potential affiliates until a contract is signed