Oddle Eats
Oddle Eat’s MRT Station Takeover Campaign – This campaign aims to bring commuters to the nearest dining deals along selected MRT stations on the North-South and Circle lines. OtterHalf was appointed to bring the campaign’s vision to life by creating a series of out-of-home and digital media designs in MRT stations and trains.With more than 300 claims on the Oddle Eats app every day, this campaign is a reflection of how an out-of-home advertisement can still used as a medium to drive conversions if conceptualised and executed well.
1. Digital Screen – iPlasma
2. Digital Screen – iView
2. Digital Screen – Staris Screens
4. MRT Window Stickers
5. Platform Door Stickers
